Brand Archetypes: find your business identity

amy zander

Amy Zander


Amy Zander is a CEO and Founder of Zeedia Media, marketing services company. She is a serial-entrepreneur who has owned five businesses. Some worked out, some didn’t, one she sold, and for the last several years Amy has built a full-time gig doing the one she loves the most – marketing. More specifically – supporting business owners and creative people in their marketing efforts so they have the time to focus on doing what they love – and to actually have a life outside of work.

In this episode, you'll discover:
  • Brand archetypes and how this concept can help you create consistent content that communicates your brand
  • Emotions and words, corresponding to you brand archetype
  • How to combine certain archetypes and create your own unique one
  • Inspirational advice from our guest, Amy Zander, about dealing with imposter syndrome
  • Tips for working with family and what Amy thinks about family business
  • Management philosophy that has made Amy successful
Resources Mentioned:

Your host

Anar Umurzak

I'm a curious mind whose favorite thing in the world is to ask questions that help me fully understand. With each episode we will uncover trends that you can use to build an algorithm to your own success.
Anar Umurzakova

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