How to start and develop a successful software company with Dan Roberge, CEO of a multi-million-dollar international corporation


Dan Roberge


Dan Roberge is a results-driven President and CEO of multi-million-dollar international corporation with a key focus on sales, marketing and product development. His extensive experience in building a company from the ground-up including establishing budgets, marketing image and strategy, business culture, sales processes, support protocols and development of a product tailored to industry needs, makes him a great resource for startups. As a co-founder of Gnxcor Inc., Dan helped build a facility management software company from the ground-up. Including conceptualizing the software offering and all its upgrades, creating a company brand, initializing sales and support procedures, hiring staff and creating roles & responsibilities for a productive growing enterprise. Initially, Dan designed all the marketing efforts including web presence, maximizing SEO, communication automation, customer retention, social marketing and press releases. He developed requirements for product upgrades and worked directly with development team to manage timelines and budgets. He also helped build a finance department to create a reliable and accountable financial model for maintaining a profitable balance sheet, cash flow and effective A/R and A/P including the successful multi-year application for SR&ED credits. Dan learned everything about the business world with hands-on experience including providing daily sales presentations to thousands of potential customers via web or in person with business owners and C-Level executives among others.

In this episode, you'll discover:

how to find your niche

how to outsmart your competition

scaling the company internationally

finding the stakeholders' pain points

addressing them in order to close sales

how to structure and finance the startup

Resources Mentioned:

Your host

Anar Umurzak

I'm a curious mind whose favorite thing in the world is to ask questions that help me fully understand. With each episode we will uncover trends that you can use to build an algorithm to your own success.
Anar Umurzakova

Other podcasts: 
Open School of Business.